Showing posts from August, 2015
When marketing their products firms need to create a successful mix of: 1. The right product 2. Sold at the right price 3. In the right place 4. Using the most suitable promotion. The 4 P's of Marketing: The Product: Th…
The term ‘routine checking’ means (a) The checking of casts, sub-casts, carry forwards, extensions and other calculations in the books of original entry; (b) The checking of postings into ledgers, and (c) The checki…
Meaning: ‘Voucher’ is the original documentary evidence in support of any payment or receipt of money by the business. It would be with the help of the voucher that the accuracy of entry can be checked. Voucher alone can…
Meaning: Voucher is known as the evident for the support of a transaction in the books of account. It may be bill, receipts, requisition form, agreement, decision, bank paying slip etc. The act of examining documentary …
Procedure: 1. The auditor should verify the records (accounting books) with reference to the documentary evidence. Physical verification of fixed assets is the primarily the responsibility of the the management. 2…
It is an important duty of an auditor to see that assets and liabilities are reasonably valued. The accuracy of the Balance Sheet and Profit and Loss Account entirely depends upon the correct valuation of assets and liabilities…
The main differences between equity shares and preference shares are as follows: 1. Rate Of Dividend The rate of dividend on equity shares may vary from year to year depending upon the availability of profit. Prefere…
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing conce…
Under the marketing concept, the firm must find a way to discover unfulfilled customer needs and bring to market products that satisfy those needs. The process of doing so can be modeled in a sequence of steps: the situation is …
What is Marketing? There are hundreds of ways to define Marketing. But in simple, it is continuous process of understanding customer requirement and satisfies those requirements in most effective way and get in a long term relati…
Meaning of Marketing Process The Marketing Process of a company typically involves identifying the viable and potential marketing opportunities in the environment, developing strategies to effective utilise the opportunities,…
Meaning: Marketing management wants to build relationship with customer value and satisfaction. However, marketing managers cannot do this alone. To do this effectively they must understand the major environment forces that s…
