Showing posts from June, 2016
The effectiveness of strategy implementation determines the outcome of marketing planning. The management of the planning process may enhance implementation effectiveness by building commitment and ownership of the plan and its e…
This is the act of designing a company’s offering and image to occupy a distinctive place in the target market’s mind. I.e. The act of creating a difference between a company’s offer from those of competitors. Positioning is the …
This is the evaluation of the various segments identified during segmentation and deciding how many and which ones to serve. Evaluating The Market Segments In evaluating different market segments, the firm must look at the follow…
The process of market segmentation is explained below: 1. Identify Segmented Market: This is the first step in market segmentation. It involves identification of buyers with various or differing needs and preferences and grouping…
Introduction: The schools of management thought are theoretical frameworks for the study of management. Each of the schools of management thought are based on different assumptions about human beings and the organizations for whi…
