Visual merchandising is concerned with presenting products to customers within the retail space.
It is a term sometimes used as an alternative to merchandise display, but these days is generally understood to have a wider definition encompassing all activities concerned with the presentation of the product within the retail outlet, including the choice of store layout, the method of product presentation, the choice of fixtures and fittings, the construction of displays, and the use of point-of-sale material.
It also has a very close connection with the allocation of space within the outlet. Visual merchandising is more important in some retail sectors than others.
For Example, fashion and home furnishing retailers have always devoted considerable resources to displaying products in a visually appealing way, whilst discount grocery retailers are much more concerned with space efficiency.
However, the need to adapt to style-conscious twenty-first-century is as relevant to the way products are presented as the way a store environment is designed.
It is a term sometimes used as an alternative to merchandise display, but these days is generally understood to have a wider definition encompassing all activities concerned with the presentation of the product within the retail outlet, including the choice of store layout, the method of product presentation, the choice of fixtures and fittings, the construction of displays, and the use of point-of-sale material.
It also has a very close connection with the allocation of space within the outlet. Visual merchandising is more important in some retail sectors than others.
For Example, fashion and home furnishing retailers have always devoted considerable resources to displaying products in a visually appealing way, whilst discount grocery retailers are much more concerned with space efficiency.
However, the need to adapt to style-conscious twenty-first-century is as relevant to the way products are presented as the way a store environment is designed.
