SWOT Analysis:
It is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. SWOT Analysis company profile is the essential source for top-level company data and information. Tata Motors Limited - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Summary:
This comprehensive SWOT profile of Tata Motors Limited provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. It brings to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. Provides all the crucial information on Tata Motors Limited required for business and competitor intelligence needs.
Strength:
1. Tata motors is a market leader in Automobile Industry with high market share.
2. Tata Motors Company have huge employee base.
3. Tata motors produce low price car with low fuel consumption.
4. Tata motors is the reputed brand in Indian Industry.
5. Tata Motors Limited is India’s largest automobile company.
6. Tata Motors has been aggressively acquiring foreign brands to increase its global presence. Ownership of heritage of British motor brands like Land Rover and Jaguar.
7. Tata’s management is strengthened by the collective experience of its partners and acquired companies – this includes general management, marketing, sales and operations.
8. Managerial Expertise – Experience of CEO, CMO & CFO.
n Successful New Products launched in last 5 years.
9. Strong financial condition.
10. The research and development team of TATA motors is very strong.
Weakness:
1. Despite buying the Jaguar and Land Rover brands (see opportunities below); Tata has not got a foothold in the luxury car segment in its domestic, Indian market.
2. Return on Investment on TATA motors shares in low.
3. Most of the automobiles Tata manufactures are based on older platforms.
4. Missing some key skills/competencies.
5. Low level of stocks in times of peak sales.
6. Poor Product Design.
7. No clear Strategic Direction.
8. Weak marketing skills.
Opportunities:
1. TATA motors can take the advantage of their low cost car by entering into third world countries where people have low purchasing power.
2. Joint ventures in other countries allow TATA motors to easily enter into new market.
3. TATA motors should focus in developing luxury cards.
4. Acquisition of rivals.
5. The Nano could sell well in other geographic markets. Expanding markets such as China may find the Nano just the answer.
6. Favourable Government Policy
7. Expanding to New Geographic Areas
8. Expanding Product Line.
Threats:
1. Rising prices in the global economy could pose a threat to Tata Motors Limited on a couple of fronts. The price of steel and aluminum is increasing putting pressure on the costs of production.
2. Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments.
3. Slow Market Growth
4. Rising Raw Materials Cost.
5. Entry of Potential New Competitors.
6. Powerful competitors for the luxury market including Honda, Toyota, Ford and Mercedes-Benz are pushing into the Indian market.
Conclusion:
Tata motors is market leader in Automobile Industry with high market share. And manufacturing low price car with low fuel consumption But they have few weaknesses in domestic market. TATA Motors should come in Luxury segment with new strategies in domestic market. Safety standards should also be taken.Tata Motors Limited - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company.The 'Tata Motors Limited: Company Profile and SWOT Analysis' contains in depth information and data about the company and its operations. The profile contains a company overview, business description, financial ratios, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.