Showing posts from December, 2016

Strategic Planning of Apple Inc.

“A good strategic plan can help protect and grow the firm’s resources.” Apple Company is the world’s famous and successful company. It is a multinational company who manufactures electronics and sells computer hardware and comput…

Apple Inc. SWOT Analysis

Apple Inc. designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphon…

Qualified Audit Report

Meaning:  A qualified report means an audit report which is not clean. In case auditor has any reservation in respect of certain methods mentioned in the financial statements he may qualify his report. A qualified opinion shall b…

Investigation Meaning and Classes

Investigation:  When for a special purpose an inquiry is made into the accounts of the business it is called investigation. In other words, we may say that audit which is conducted for a particular object is called investigation.…

14th Finance Commission

Meaning of Finance Commission:  Finance Commission is constituted to define financial relations between the centre and the states. According to the provision of Article 280 of the Constitution, The President shall, within two yea…

Types of Public Expenditure

Different economists have classified public expenditure according to their own ideas about the suitability or importance of the base. The main bases of classification of public expenditure are as follows: 1. Classification on th…

Importance of Public Expenditure/ Effects of Public Expenditure

Recently, in almost all countries of the world there has been a phenomenal increase in the magnitude and the variety of governmental activities. The acceptance the principle of welfare state, the necessity of maintaining full emp…

Various Causes for Growth of Public Expenditure

Increase in Public Expenditure:  There has been a persistent and continuous increase in public expenditure in counties all over the world. It is due to the continuous expansion in the activities of the state and other public bodi…

Group Banking, its Advantages and Disadvantages

Group Bank is a system of banking under which there will be holding company controlling the subsidiary companies which carry out banking business. In some cases, both the holding and subsidiary companies may carry out banking bus…

Universal Banking: Introduction, Advantages and Disadvantages

As Narrow Banking refers to restricted and limited banking activity Universal Banking refers to broad based and comprehensive banking activities. Under this type of banking, a bank will deal with working capital requirements as w…

Google SWOT Analysis

Google was started as a research project by two Stanford PhD students named Sergey Brin and Larry Page. They registered the domain name google.com in the year 1997 and in September 1998, it Became a privately Owned incorporate Go…

Public Expenditure and its Objectives

Meaning of Public Expenditure:  Public Expenditure refers to Government Expenditure. It is incurred by Central and State Governments. The Public Expenditure is incurred on various activities for the welfare of the people and also…

Limitations of Marketing Research

1. Offers Suggestions and not Decisions: Marketing research is not a substitute for decision-making process. Ready-made decisions on marketing problems are not provided by the researcher. Marketing research does not solve any mar…

Marketing Research and its Features

The term marketing research is used extensively in modem marketing management. It acts as a tool for accurate decision making as regards marketing of goods and services. It is also useful for studying and solving different market…

Importance of Pricing

1. Price is the Pivot for an Economy: Price is the prime mover of the wheels of the economy namely, production, consumption, distribution & exchange price influences consumer purchase decision. It reflects purchasing power of…

Pricing and its Objectives

Price and Pricing: Price is defined as the amount we pay for goods or a service or an idea. Price is the only element in the marketing mix of a firm that generates revenue. All other elements generates only cost. Price is a matte…

5 Fundamental Concept of Marketing 

Five Fundamental concept of Marketing are:  1.  Exchange concept  2.  Production concept  3.  Product concept  4. Sales concept  5.  Marketing concept  1. Exchange Concept: The Exchange concept holds that the exchange of a produ…

Traditional and Modern Marketing Concept

Traditional Concept of Marketing According to this concept, marketing consists of those activities which are concerned with the transfer of ownership of goods from producers to consumers. Thus, marketing means selling of goods an…

Scope of Marketing

The scope of marketing really is related to the old and new concept of ‘marketing’. Formerly the scope of marketing used to remain very much limited since the wants of the consumers too were quite limited. The competition was alm…

Nature of Marketing

Buyer and seller affect the demand for products in aggregate areas, market includes both the place and region which buyers and sellers are in a free inter course with another. 1. Marketing is a Customer Focus: Market intense to s…

Consumer Decision Making Process

The five stages of the consumer decision making process include: Problem recognition, information search, information evaluation, purchase decision, and evaluation after purchase. This is just a general model of the decision maki…

Public Sector and Private Sector Banks

Public Sector Banks: Public Sector Banks are those banks in which majority stake (i.e., more than 50% of the shares) is held by the government of the country. The words such as “The” or “Ltd” will not be found in their names bec…

Branch Banking: Introduction, Advantages and Disadvantages

Branch Bank is a type of banking system under which the banking operations are carried with the help of branch network and the branches are controlled by the Head Office of the bank through their zonal or regional offices. Each b…

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