Buyer and seller affect the demand for products in aggregate areas, market includes both the place and region which buyers and sellers are in a free inter course with another.
1. Marketing is a Customer Focus: Market intense to satisfy and delight the customer, the activities of marketing must be directed and focused at the customer marketers can remain in customers mind. As they are provided value for what they spend.
2. Marketing must Deliver Value: Marketer has to track customer needs and deliver the product as per their requirement. The co operate storage must be aimed at delivering greater customer value than competitors.
3. Marketing is Business: When a customer is the focus of all activities the marketer has not to search customer to see response to his product. Customer group is decided from whom the product is prepared and presented.
4. Marketing is Surrounded by Customer Need: Marketing starts with identification of customer needs and requirements’. These are termed into probable features that might satisfy the basic needs
5. Marketing is a Part of Total Environment: Total environment mainly defined as the combination of all resources and institutions which are directly related to the production, distribution of goods, services, ideas, places and persons for satisfaction of human needs.
6. Marketing Systems Effect Companies Strategies: Marketing has its own sub-systems which interact with each other to turn complete marketing system that is responsible to company’s marketing strategy.
7. Marketing has a Discipline: The sub of marketing has emerged out of business which has derived its existence from economic. These are different disciplines of marketing such as consumer behavior, legal aspects marketing research, advertising media, pricing, promotion method etc.
8. Marketing Creates Mutual Beneficial Relationship: As the customer is the focus of all marketing activities. The strategies of marketing have been shifting to different ways. Marketing is there for everything that results in mutual benefit of the customer.
9. Universal Function: Marketing has a universal function in the sense that it can be applied to both profit motive and non-profit motive organization.