Patanjali Ayurved Limited (PAL), registered under the company’s act 1956 with its registered office at New Delhi and three manufacturing units at Haridwar, Uttarakhand. The manufacturing units in Haridwar have the capacity to pro…
Meaning of Cash Bonus A lump sum of money awarded to an employee, either occasionally or periodically, for good performance. A cash bonus for better-than-expected performance may be awarded to an individual, division or the ent…
Lifestyle segmentation of consumers, also termed as Psychographics is one of the crucial factor that affects Consumer Behaviour. Lifestyle segmentation is carried out by marketers on the basis of different customer opinions, act…
Marketing management must make four important decisions when developing an advertising program these four important are as follows: 1. Setting advertising objectives 2. Setting advertising budget 3. Developing advertising s…
Right to Consumer Education means right to acquire knowledge and skill needed to become an informed service receiver for or on behalf of persons with disabilities, their caregivers or families throughout their lives. Ignorance of…
An advertising plan is a basic subset of a marketing plan. It helps a business to establish smaller goals as part of a larger marketing strategy. For example, an advertising plan may be created for a few months to a year, where a…
1. Market Research: Before you even start thinking about where you might want to place an ad or even what it could look like, it’s important to do at least some basic research. Even if you aren’t in a position to bring in an expe…
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medias at some fixed times. The time frames of advertising campaigns are f…
The music you play in your shop will not only encourage your customers to behave in certain ways, it also reflects your brand image. For some information about how music affects customers. Tempo The tempo of music in your store w…
When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of visual merchandising that…
What are Mannequins? The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help the customers to know about the latest trend the store offers without so…
A window is defined as an opening, usually covered clear glass, in an shop which allows people to view the shop and its product from outside (Wiktionary). The first recorded use of plate-glass store windows is in 1909 by Gordon S…
Running a successful retail store isn’t an easy task. While the exact number remains unknown, some industry experts have estimated there to be more than one million retail stores operating in the United States. With such steep co…
1. Exterior Signs: A sign is a silent salesperson, and part of a shopper first impression of a store. In less than 10sec the sign must attract attention, tell what the business is and what it intends to sell. Simple, brief, well…
There are seven elements to visual merchandising that apply regardless of where the display is or what’s being marketed. Proper merchandising can turn a passive looker into an active buyer. Creating the best display requires an u…
Visual merchandising is something that retailers can find to be a challenging task. What should you display where to attract customers? This is the main question retailers must ask if they want to make their brands consistently u…
Visual merchandising is a retail strategy that maximizes the aesthetics of a product with the intent to increase sales. Visual merchandising can also play a role in the look, feel and culture of a brand. Done well, it can create …
A contestable market occurs when there is freedom of entry and exit into the market. Thus in a contestable market, there will be low sunk costs.(Costs which can’t be recovered when leaving the market) Barrier to Entry When consid…
In oligopolistic industry, there are only a few big firms which control the supply of a commodity and each firm produces a significant portion of the market. They are, therefore, mutually interdependent. In other words, we say th…
Oligopoly is the market organization in which there are a few or small number of firms in an industry and they produce the major share of the market. The word ‘a few’ or small number is vague. The economists therefore refer to ol…
Perfect Competition: In a perfect competition, there are a large number of producers as well as buyers. Nobody controls the price of the products and most companies will sell their products at the same price and try to offer the…
