Advertising in E-Marketing

Advertising is a powerful business tool to publicise  your message to your desired audience. Derive the types of advertising before actually starting advertising. 

Advertising is a method of promotional, non-personal and paid form of communication used to promote products, goods, services and ideas. It is a form of marketing process and its aim is to inform, to persuade, to remind, or to reinforce a message.  Based on its purpose, creating an ad, is split into  types of advertising and namely  Informative advertising, Persuasive advertising, Reminder advertising and Reinforcement advertising. Creative advertising ideas that  creates brand awareness and knowledge of new goods or new features in an existing product is Informative advertising. The goal of creative advertising ideas is creating liking, conviction, preference and purchase of product is Persuasive advertising.  The advertising which stimulates repeat purchase of products and services is Reminder advertising. The advertising which tries to convince the current purchasers that they have made correct choice of the product they have purchased. There are many types of advertising to advertise the product in a presentable form to the consumer. Some of the ways of creating an ad, is by releasing ads in Newspaper, by direct mailing, Brochures, Television, Magazines, Radio, Coupons, Internet Marketing, Outdoor such as billboards, Special promotions or packages, etc. The medium which we choose depends on what our target audience will see and where they turn for information and as well as budget constraints. Timing plays a vital role in placing the product in front of the customer. If we place our ad too soon, people may forget about our event. If we place our ad too late, people may have purchased before or they have other plans.

While setting advertising schedules, two main approaches have to be considered.

1. Continuous Schedule: When demand and seasonal factors are considered to be unimportant then advertisement will run throughout the year.

2. Flight schedule: When demand and seasonal factors are considered then advertisement will be distributed unevenly.

Elements for Effective Advertising

The elements to be considered for effective advertising are:

• Be on strategy with its goal and its product positioning.

• Short story should be short and simple.

• Stick with a likable personality, attitude and style.      

• Be truthful and credible.        

• Be competitive.

• Be professional.

• Ask for sale.

Some of the best print ads of 2013: Print ads suggest some of creative advertising ideas are of elevations in the world of advertising.

Monster.com: An excessive print ad imaginatively expresses an idea and often requires jiff thoughts in order to fully grasp. This print ad aims on asking one if they are in the right profession.

Sony PlayStation: Sony's PlayStation catchphrase reads: "Live in your world, play in ours", something that this mixing of the famous Hollywood hill sign and PlayStation buttons conveys effectively.

Master dog Light: This advertisement is for a diet pet food, which does make the concept of the image a bit easier to grasp.

Nor consult: The old adage "a picture is worth a thousand words" is something that many print ads understand quite thoroughly.

IKEA: IKEA is known for its modern stylish nature which also exemplifies the ability for items to be delivered. Creating an ad does not only demonstrate a sense of creativity, but also offer ideas about a company that people might not be conscious of.

Online Advertising

Online advertising is also called online internet advertising which is one of the fastest growing media vehicle. Till date over 56 million citizens are using online. It has an advantage of active reader involvement and attention. There is an option to choose different sites and subjects for viewing advertisement. It has an advantage of adding value to your business.

The demographic profile of Internet users desirable to advertisers is 68% who have household incomes of $50,000 and 83% have a college education. Internet as a medium for online internet advertising is accessible, inexpensive and completely doable. It is a very useful tool for all business corporations. Onlineadvertising is implemented in Pay Per Click program (PPC). Most of the online companies provide their service through Facebook, You tube, Google Ad words, Linked in, etc., PPC provides geographic location for your ads. Online advertising is effective because whenever they are visiting your site through ad it means you are getting the potential customers. With the new technology changing, it is difficult to control the experience of user over time and return on investment is also difficult to measure the online internet advertising.

Top 5 online advertising, industries with their contributions are

• Automobiles: 16.1%

• Fashion: 14.8%

• Entertainment: 10.6%

• Computer and electronic products: 10.3%

For an effective online advertising, the following factors are main to be considered. They are Keyword Research, Landing Pages and Track Campaigns.

• Keyword Research: It plays a vital role. If the site is popularized then you will get natural traffic.

• Landing Pages: To design an effective landing page, user should perform certain action. Ad campaign should accomplish landing page in order to optimize the rate of response.

• Track Campaign: It is tracked using analytical techniques. It requires software.

Advantage of using media for online internet advertising   It enhances your brand and provides a way for customers, client and leads to interact with you on a personal level. Some of the popular sites are Facebook, Twitter, Google , Linked In, etc.

According top 10 researches, the total mobile brands have reached USD 7.48 million turnover.