Showing posts from October, 2017
Nestlé is the world’s largest food and beverage company. We have more than 2000 brands ranging from global icons to local favourites, and we are present in 191 countries around the world. - (https://www.nestle.in/) SWOT Analysis…
Lifestyle segmentation of consumers, also termed as Psychographics is one of the crucial factor that affects Consumer Behaviour. Lifestyle segmentation is carried out by marketers on the basis of different customer opinions, act…
Marketing management must make four important decisions when developing an advertising program these four important are as follows: 1. Setting advertising objectives 2. Setting advertising budget 3. Developing advertising s…
